Branding represents who you are, what you do, and how you are recognized. McGill Public Relations provides full branding and corporate identity services including:
Linguistics Brand Naming
Our award-winning linguistic expert, who is a noteable poet and author of the McGill English Rhyming Dictionary, used by tens of thousands of people, will create a unique brand name for you. First, we will interview you about your company values, products, services, and direction to determine the starting point for our name creation process. Then we will work with you to develop a set of core key words that will be liguistically used to derive several name options from which to choose.
Logo creation
Once you have a killer brand name, you need to have a logo that communicates that name in visual form. Our graphic design experts will take your new name and create a logo that establishes your brand and connects with your customers. Just as with our brand naming service, we will provide you with several logo options from which to choose.
Tag Lines
A recognizeable tag line takes your brand one step further, galvanizing your brand name and logo. As with our brand naming, we use our linguistic expertise to convert your core values into a statement that sticks.
Brand Book
When we provide you with an identity, you need all the tools and collateral at your figertips so you can easily keep your branding consistent throughout all of your media and materials. We will create a bound brand book that will house all the relevant materials that relate to your brand. It may also be updated as your brand grows and/or changes.
Collateral design
All of your collateral should be an extension of your brand, including all electronic communications such as your web site, e-mail, presentations, plus all printed materials including letterhead and business cards. We will design and provide you with the properly formatted electronic file formats so you can have consistency throughout all of your communications.
