Competitive Matrix We will thoroughly research your competitors online and prepare a competitive matrix so you can see how you stack up against their products, prices, and other relevant criteria.
Market Saturation Based on our research of your competitors, we will estimate how saturated the market is and how the market share is distributed among the top competitors.
Market Trends/Projections We will also research your market's trends to learn what lies ahead for your industry and make projections about the future of your industry.
Positioning Finally, we will interview key individuals within your organization to learn what your intended position is in your market, and compare it against what we learned in our research.
Brand Analysis
Recognition/Awareness If no one recognizes it, chances are your brand is not as effective as it could be. We will conduct tests of targeted consumers to see if you have gained or retained brand recognition and awareness.
Brand Usage How are you using your brand? We will query your company to find out exactly how your brand is being used and propogated and make an analysis of that usage.
Internal communications We will conduct a review of your company's personnel to learn how your brand is being communicated internally, and if the brand mission is shared and well understood.
Consistency Are you using your brand consistently? We will evaluate your media and communication mediums to determine if you are sticking to or straying from your branding.
Message What does your brand say to the world? Is the message getting through? We will conduct random market testing to find out if your brand is effective.
Web Site Analysis
Design Is your design effective? Is it eye-catching, too snazzy, or too dull? Does it align well with your brand and other media and collateral? We will look at it with a design eye and give you an honest evaluation.
Navigation How is your information architecture designed? Is your navigation clear and easy to use, or is it difficult, time-consuming and frustrating for visitors to find what they're looking for? We'll test it and find out.
Usability Overall usability should also be evaluated. We will use a test group to visit your site and give us their feedback as to the ease-of-use of your site.
Meta tag keywords Even if your site is beautiful, well-designed, and easy to use, it doesn't guarantee success. Your web marketing efforts will not give results if you do not include proper meta tag keywords. We will look at your keywords and provide feedback on adding and/or optimizing your current list.
Traffic Analysis When is the last time you checked your web logs? This is an invaluable tool in learning about your visitors. We will review you reports and compile a summary based on the data.
Search Engine Rankings We will try to find you using the top search engines, and give you your current search engine ranking with recommendations for improving your status.
Planning
Needs Assessment After we've done our analyses, we will then ask you what your public relations goals are. We will listen to you and give you a variety of options and recommendations to explore toward achieving those goals.
Budget To help you get a more realistic picture of what types of public relations services you can afford, we'll discuss your budget and prioritize the recommended solutions.
Timeline How soon do you want to get started? We will look at your timeline and our schedule to make sure we can meet our delivery promises, and then we'll prepare a Microsoft Project schedule.
Plan of Execution After all the assessments and analysis are done, you'll know what we're going to do for you, and how we're going to do it. Our final plan will put it all into writing, and your deposit will put us into action.
